Radiant. Stylish. Celebratory.
Those are hardly words I associate with my period. However, that is just what Tampax™ and Always™ would like young girls to buy into. According to THIS ARTICLE, the new Radiant collection of pads, tampons, and panty liners is designed to fit each girl's unique personality. Through what? The product itself is not terribly redesigned--there's only so much you can do with a tampon. But what's important is that the thin layer of paper covering your sanitary napkin is cute. What they should be doing is trying to find better product names than "pad" and "sanitary napkin." Come on.
Not that anybody should see these uniquely-you products. Because Tampax™ and Always™ are very clear to say that periods are nothing to be openly celebrated. According to the article, "the Radiant Collection offers everything a woman needs to help make her period invisible, allowing her to choose what makes her stand out."
Because if, by some catastrophe of nature, a leakage occurs and everybody knows that she is on her period (ew, gross!), nobody would be able to see all the things that make that girl smart, intelligent, and unique.
It's great that Tampax™ and Always™ are celebrating "real girls" in their ads (as opposed to all those fake ones they have been using for years?) But let's face it, this is just another marketing scheme to make money.
On the upside--unlike the latest fashion and newest gadgets--for ladies that can only afford the run-of-the-mill, plain white-packaged feminine products, the rest of your peers will be none the wiser. And if leakage does occur, I highly doubt the first question out of anybody's mouth will be, "You mean you don't have the newest Radiance pads?!"
EMPOWERTAINMENT aims to take a critical look at media in regards to how gender and women/girls are portrayed. From popular articles, videos, and websites, to original submissions, we want to not only examine the media and its relation to gender, but help shift it.